{"id":31338,"date":"2025-01-08T11:28:41","date_gmt":"2025-01-08T08:28:41","guid":{"rendered":"https:\/\/massivebio.com\/?p=31338"},"modified":"2025-06-03T16:21:54","modified_gmt":"2025-06-03T13:21:54","slug":"revolutionizing-physician-targeting-with-duo","status":"publish","type":"post","link":"https:\/\/massivebio.com\/revolutionizing-physician-targeting-with-duo\/","title":{"rendered":"Revolutionizing Physician Targeting with Duo: The Drug Utilization Optimizer by Massive Bio"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_affbcf8f has_text_color\"><div class=\"wpb_wrapper\"><p><a style=\"color: #427ae8;\" href=\"\/category\/resources\/videos-en\/\"><strong>&lt; Return to Massive Bio Video Homepage<\/strong><\/a><\/p>\n<\/div><\/div>[vc_custom_heading text=&#8221;Discover Duo, the Drug Utilization Optimizer by Massive Bio&#8221; font_container=&#8221;tag:h1|font_size:40px|text_align:left|color:%23090538|line_height:56px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22font-weight%22%3A%22500%22%7D%7D&#8221;]<div class=\"wpb_text_column us_custom_7df07377 has_text_color\"><div class=\"wpb_wrapper\"><p>A groundbreaking AI-powered platform transforming how pharmaceutical companies target physicians. By integrating consented patient data with physician profiles, Duo delivers timely, actionable insights that ensure precise physician targeting and better sales outcomes.<\/p>\n<p>\u2714\ufe0f Real-time notifications of cases and physician insights.<br \/>\n\u2714\ufe0f Comprehensive profiling based on claims and medical records.<br \/>\n\u2714\ufe0f Boosts brand revenues by 5\u201310% and cuts sales expenses by 10\u201315%.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-video align_none ratio_16x9 with_overlay has_iframe\" style=\"background-image:url(https:\/\/massivebio.com\/wp-content\/uploads\/2025\/01\/duo-videos.webp);\" onclick=\"return {&quot;player_id&quot;:&quot;youtube-j434&quot;,&quot;player_api&quot;:&quot;\\\/\\\/www.youtube.com\\\/player_api&quot;,&quot;player_html&quot;:&quot;&lt;div id=\\&quot;youtube-j434\\&quot;&gt;&lt;\\\/div&gt;&lt;script&gt;\\r\\n\\t\\t\\twindow.USYTPlayers = ( window.USYTPlayers || { initYTFunctions: [], optionsYT: [], USYTInited: false } );\\r\\n\\t\\t\\twindow.USYTPlayers.optionsYT.push( {\\r\\n\\t\\t\\t\\tplayerID: \\&quot;youtube-j434\\&quot;,\\r\\n\\t\\t\\t\\tvideoID: \\&quot;PZnKXboWo8E\\&quot;,\\r\\n\\t\\t\\t\\tplayerVars: {\\&quot;autoplay\\&quot;:1,\\&quot;controls\\&quot;:1,\\&quot;origin\\&quot;:\\&quot;https:\\\\\\\/\\\\\\\/massivebio.com\\&quot;,\\&quot;loop\\&quot;:0,\\&quot;mute\\&quot;:0,\\&quot;playlist\\&quot;:\\&quot;PZnKXboWo8E\\&quot;}\\r\\n\\t\\t\\t} );\\r\\n\\t\\t\\tif ( window.USYTPlayers.USYTInited === false ) {\\r\\n\\t\\t\\t\\t\\\/\\\/ Trying to override other possible WP YT API calls if our element is used\\r\\n\\t\\t\\t\\twindow.USYTPlayers.USYTInited = true;\\r\\n\\r\\n\\t\\t\\t\\twindow.onYouTubePlayerAPIReady = function() {\\r\\n\\t\\t\\t\\t\\tfor ( var i in window.USYTPlayers.optionsYT ) {\\r\\n\\t\\t\\t\\t\\t\\tvar _playerParams = window.USYTPlayers.optionsYT[ i ];\\r\\n\\t\\t\\t\\t\\t\\t$us.YTPlayers[ _playerParams.playerID ] = new YT.Player( _playerParams.playerID, {\\r\\n\\t\\t\\t\\t\\t\\t\\tvideoId: _playerParams.videoID,\\r\\n\\t\\t\\t\\t\\t\\t\\tplayerVars: _playerParams.playerVars\\r\\n\\t\\t\\t\\t\\t\\t} );\\r\\n\\t\\t\\t\\t\\t}\\r\\n\\t\\t\\t\\t}\\r\\n\\t\\t\\t}\\r\\n\\t\\t\\tif ( !!window.YT ) {\\r\\n\\t\\t\\t\\t$us.YTPlayers[\\&quot;youtube-j434\\&quot;] = new YT.Player( \\&quot;youtube-j434\\&quot;, {\\r\\n\\t\\t\\t\\t\\tvideoId: \\&quot;PZnKXboWo8E\\&quot;,\\r\\n\\t\\t\\t\\t\\tplayerVars: {\\&quot;autoplay\\&quot;:1,\\&quot;controls\\&quot;:1,\\&quot;origin\\&quot;:\\&quot;https:\\\\\\\/\\\\\\\/massivebio.com\\&quot;,\\&quot;loop\\&quot;:0,\\&quot;mute\\&quot;:0,\\&quot;playlist\\&quot;:\\&quot;PZnKXboWo8E\\&quot;}\\r\\n\\t\\t\\t\\t} );\\r\\n\\t\\t\\t}\\r\\n\\t\\t&lt;\\\/script&gt;&quot;}\"><div class=\"w-video-h\"><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"&lt; Return to Massive Bio Video Homepage [vc_custom_heading text=\"Discover Duo, the Drug Utilization Optimizer by Massive Bio\" font_container=\"tag:h1|font_size:40px|text_align:left|color:%23090538|line_height:56px\" use_theme_fonts=\"yes\" css=\"%7B%22default%22%3A%7B%22font-weight%22%3A%22500%22%7D%7D\"]A groundbreaking AI-powered platform transforming how pharmaceutical companies target physicians. By integrating consented patient data with physician profiles, Duo delivers timely, actionable insights that ensure precise physician targeting and better sales outcomes. \u2714\ufe0f Real-time notifications of...","protected":false},"author":11,"featured_media":31600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851],"tags":[],"class_list":["post-31338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revolutionizing Physician Targeting with Duo: The Drug Utilization Optimizer by Massive Bio - Massive Bio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/massivebio.com\/revolutionizing-physician-targeting-with-duo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revolutionizing Physician Targeting with Duo: The Drug Utilization Optimizer by Massive Bio %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/massivebio.com\/revolutionizing-physician-targeting-with-duo\/\" \/>\n<meta property=\"og:site_name\" content=\"Massive Bio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/people\/Massive-Bio-As\/100094663612187\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-08T08:28:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T13:21:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/massivebio.com\/wp-content\/uploads\/2025\/01\/duo-video-cover.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Sinan Gul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MassiveBio\" \/>\n<meta name=\"twitter:site\" content=\"@MassiveBio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sinan Gul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Revolutionizing Physician Targeting with Duo: The Drug Utilization Optimizer by Massive Bio - 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